Beard Capital Consumer Brand Audit

Your brand works. But can it travel?

Most brands do not need another agency report. They need to know where the real upside is hiding before they spend more money, ship more stock or chase the wrong channel.

Apply for the audit → See what we measure →

$600MCulture Kings valuation, built with Tahnee from Carrara Markets.

$100M+Spent on Meta and demand creation.

500+Founders inside One Life Club.

$5KSnapshot audit for directional signal.

$10KFull underwriting audit for serious brands.

01 Shopify truthRevenue, AOV, cohorts, country demand, SKU sell-through and margin.

02 Demand engineMeta, TikTok, AppLovin, creative diversity, launch versus scale campaigns.

03 Deal signalWhat to fix, what to amplify, what to ship and whether a JV, licence or capital deal makes sense.

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The problem

More data usually creates less clarity.

Shopify says one thing. Meta says another. Email takes credit. GA4 muddies the water. The founder gets a dashboard swamp and still does not know the move.

Which products actually deserve more attention?

Is the brand strong enough to travel overseas?

Is paid media broken, capped out or just underfed with creative?

What is the first order you would ship into a new market?

Is this worth Beard Capital time, capital, distribution or operating firepower?

What gets audited

The full machine, not just the ads.

We look for the 20% of signal that explains 80% of the opportunity. Then we turn it into a simple decision.

Paid media structure

ABO, CBO, Advantage+, cost caps, launch campaigns, scale campaigns, spend concentration and kill rules.

Creative diversity

Hooks, formats, angles, fatigue, UGC, founder dependency and whether the creative is doing the targeting.

Shopify cohorts

AOV, repeat rate, LTV, refunds, discount dependency, new customer CAC and contribution margin.

Email and SMS

Revenue recovery, missing flows, list health, lifecycle gaps and whether owned channels are doing their job.

SKU sell-through

Hero products, dead stock, stockouts, margin, return risk and the edit-to-amplify product strategy.

International demand

Organic overseas orders, country traffic, social geo, search demand and the first market worth testing.

Audit options

Two levels. One decision.

Snapshot

$5K

For brands that need directional signal before giving deeper access.

Brand and product-market fit read
Meta Ad Library and creative scan
Shopify snapshot if access is provided
SKU, offer and channel opportunity read
Recommended next move

Full underwriting

$10K

For serious brands considering growth, international expansion, JV, licence or capital conversations.

Full paid media and creative audit
Shopify cohort, SKU and margin analysis
Email, SMS, AOV and CRO plan
International demand and test inventory model
30-day and 90-day launch plan
Deal structure recommendation

Brand pullDoes the product have real demand or is paid media hiding weakness?

Creative ceilingCan the brand generate enough creative surface area to scale?

SKU truthWhich 20% of products deserve the next 80% of energy?

Margin realityCan the economics survive a new market, new channel or fulfilment layer?

Country signalAre there natural overseas orders we can learn from?

Deal fitShould this be advisory, implementation, JV, licence, investment or a no?

How it runs

Clean signal in days, not months.

The audit is built to find action. Not to produce a pretty PDF nobody uses.

Day 1

Access, exports and public scan. Shopify, Meta, GA4, Klaviyo, SMS, TikTok, reviews and inventory if available.

Day 2

Paid media, creative diversity, cohorts, SKU and margin analysis.

Day 3

International demand, attribution estimate, edit-to-amplify model and first test inventory logic.

Decision

Deal score, biggest unlock, biggest risk, first 30 days and whether Beard Capital should go deeper.

Apply

Show me the brand.

If this looks like a fit, the team will come back with the access list and next step. Specific beats polished.