Founder In Residence / M2C Venture Studio

Build M2C brands with me.

I am looking for one full-stack founder to take manufacturing-to-consumer opportunities from idea to profitable orders. I have more opportunities in front of me than I can personally execute. The bottleneck is not access. It is founder-quality execution.

1+1=11The Culture Kings value behind the partnership model.
$600MCulture Kings valuation, built by Simon and Tahnee from Carrara Markets.
M2CChina manufacturing, 3PL, global shipping and direct demand.
AIAgentic layer, OpenClaw, Hermas Codex, MCP and faster operating loops.
UpsideModest base, venture-specific equity and heavy profit incentives.
The brief

This is not a normal job.

I have the capital, the pattern recognition, the China and ecommerce pathways, the creator demand layer and the AI systems. What I do not have is the time to personally be the founder across every opportunity.

I am looking for the person who can take the ball. Product, supplier, offer, store, creative, Meta, TikTok, 3PL, margin, cashflow, reporting. End-to-end.

If you want a safe corporate role, this will feel wrong. If you have built things, sold things, run ads, used AI properly and want founder economics with unfair backing, this might be the door.

The opportunity

You will not manage a brand. You will build one.

The old model was slow. The new model is compressed. Manufacturing, fulfilment, Shopify, paid social, creators and AI operating systems have changed how fast a brand can be tested. But only if the founder driving it can run the whole field.

Product and supply

Find the product, pressure-test the category, work the supplier path, understand landed cost and know what can go wrong before the first order.

Offer and demand

Build the offer, landing page, creator briefs, ad angles and testing plan. Revenue does not appear because the product exists.

Ops and numbers

Own contribution margin, cashflow, stock risk, fulfilment, customer experience and the weekly kill, fix or scale calls.

  1. Category selectionSpot products with demand, margin, supplier access and creative potential.
  2. Supplier pathWork through China sourcing, MOQs, samples, landed cost and quality risk.
  3. Shopify buildLaunch the store, conversion path and basic analytics without waiting for a full dev team.
  4. Paid growthRun Meta and TikTok tests, read the data and connect creative to economics.
  5. Creator demandBrief creators, test hooks, turn product truth into ads that sell.
  6. Agentic layerUse OpenClaw, Hermas Codex, Claude Code, MCP and model-driven operating loops to compress the work.
  7. Finance disciplineKnow CAC, AOV, contribution margin, cash conversion, stock risk and refund drag.
  8. Founder callsMake fast kill, fix or scale decisions without hiding from the numbers.
The person

This is for the builder ready for a bigger game.

You might be 24. You might be 35. I do not care. I care whether you have built things, sold things, run ads, used AI properly, solved ugly problems and kept moving when the answer was not obvious.

You might have

  • launched Shopify stores
  • run Meta or TikTok ads with real money
  • built with OpenClaw, Hermas Codex, Claude Code, Codex CLI, MCP or real agentic systems
  • sourced products from China or worked with suppliers
  • edited ads, written briefs or managed creators
  • owned a P&L, even a small one

Most people should not apply

  • not a corporate ecommerce manager who needs five meetings
  • not a strategist who cannot execute
  • not someone who only wants upside after the risk is removed
  • not someone who understands AI in theory only
  • not someone looking for a clean 9-to-5
  • not someone who wants to clock in and be managed
Apply

Do not send a polished CV and hope.

I want proof. Show what you have built, sold, grown, automated or operated. The strongest applications are specific, numerical and honest.

01 / Basic details

Who you are and where to find your proof.

02 / Proof

No proof, no progress. Looms are required because communication and clarity matter.

03 / M2C opportunity thinking

Pick a category and show how you think before money gets spent.

04 / Launch plan

How would you get the first profitable 100 orders?

05 / Founder fit

The goal is not to sound perfect. The goal is to show self-awareness and ownership.

Your answers go to the Beard team and can be synced into the hiring sheet when configured.