Creative Strategist / Media Buyer
Own creative + media across a wild portfolio in the creator and experience economy (plus ecom/CPG). Big budgets ($200k+ weekly). Small elite team. Cross-pollinate learnings across brands and level up fast.
Snapshot of the Role
Turn data into creative that prints money. Daily loop: insights → briefs → assets → tests → learnings → scale.
Keep account structures simple; run a clean, fast testing OS
Pull daily numbers; translate into sharp briefs (angles, hooks, formats, scripts)
Ship 20–40 creatives/week (UGC, statics, carousels, DPAs)
Own DPA/DABA: feed rules, overlays, split cards, multivariate testing
Build/lead a creator network; source UGC; QA outputs; move fast with editors
Jump into CapCut/Premiere for micro-tweaks when speed wins
Maintain weekly learnings and make scale/iterate/kill calls with budget owners
Tech Stack: Meta, TikTok, Google/PMax, GA4, Shopify, Looker Studio, Sheets, CapCut, Adobe CC, feed managers, attribution (Northbeam/Triple Whale)
What Does Success Look Like?
20–40 new creatives/week shipped with hypotheses
+30% lift in hook rate/CTR on top brands
Stable MER/ROAS at target spend; >70% budget on winners
DPA catalogue health ≥95% and rising revenue share
A documented “Creative OS” others can run
You’ll Bring
Must-haves
2+ years in paid social (or less if you can prove you’re a real operator with results)
Hands-on Meta buying and creative strategy; TikTok/Google nice to have
Fluent in MER, ROAS, CAC, LTV, CTR, 3-sec hook, save/share, CVR
Track record turning insights into winners at speed (bring examples + your deltas)
Strong copy instincts; basic editing (CapCut/Premiere); GA4 + spreadsheets confident
Thrives in elite, high-tempo, owner’s-mindset teams.
Nice-to-haves
Northbeam/Triple Whale, Motion/Varos, Marpipe, DataFeedWatch/Productsup
Shopify/Shopify Flow, Looker Studio
UGC sourcing, creator briefing, lightweight contracting
Your AI edge (non-negotiable)
You’re obsessed with AI and live down the rabbit hole. You test new tools the week they drop and bring them into workflow. Expectation: show something you’ve already built using Nano Banana in the last week and explain how it improved quality, speed, or control versus your previous toolchain.
Mon: Pull weekend numbers, kill/scale decisions, write 5 briefs
Tue: Ship 10–15 new assets, spin DPA overlays, launch 8 tests
Wed: Review hooks/holds, creator sourcing, 5 micro-edits in CapCut
Thu: Iterate top performers, expand angles to a second brand, update learning deck
Fri: Deep-dive on DPA/product sets, prep next week’s backlog, Loom summary
About Beard.com
We build and back category-defining, demand-driven brands. Our playbook is creative speed, ruthless feedback loops, and operator-level ownership. You’ll work directly with founders and best-in-class specialists to ship iconic work, fast.
What’s on Offer
Salary: Salary is negotiable on experience, but minimum $130k + super + performance bonus.
Flexibility: Hybrid Surfers Paradise, Gold Coast QLD preferred. Open to Australia-remote or international/contract for the right operator.
Duration: Full time
How to Apply
We value initiative and going above and beyond - so instead of just clicking "Apply Now," we invite you to demonstrate your strategic thinking and practical experience.
To Apply send us an email with these details:
CV & Link to LinkedIn Profile
Link to Portfolio (if available)
One-page document showcasing 3 ads you led, including a description of your role in the ad development process and performance metrics achieved
Bonus points, record a Loom (www.loom.com) (5–8 min) that includes:
Walk through your best ad strategy and plays, talk through your thinking, and show results if possible.
Your take on how you’d boost hook rate in a catalogue-heavy account without touching price or offer
Include the link to the Loom in your application.
Email your application to [email protected] with "Creative Strategist / Media Buyer — Your Name" as the subject.
Please note the next stage of recruitment will include an interview followed by a short paid test (tight brief → assets → results) for finalists.
