GET STARTED
1
Unlock Hidden Potential
We believe everyone has untapped genius. By fostering higher emotional states and removing unnecessary drains on energy, we unleash creativity and innovation.
2
Happiness = Challenged Yet on top of things
True happiness arises at the edge of our abilities, when we push ourselves to succeed. We encourage that “can I really pull this off?” moment because it leads to thrilling growth.
CAmaraderie in Solving Hard Problems
We’re a team that thrives on working together to solve big, ambitious challenges. There’s no greater joy than collaborating with driven peers and achieving breakthroughs.
Numbers Don’t Lie—Check the Scoreboard
We measure success through real-world results, avoiding vanity metrics. Data keeps us honest, guiding us to identify and solve the right problems.
5
Creativity Is the Variable
In an AI-driven world, human creativity is more critical than ever. We carve out time and space for deep thinking and bold ideation, because that sparks real innovation.
6
Believability-Weighted Decisions
Influence is earned by expertise and context, not hierarchy. The more depth someone has on an issue, the more weight their perspective carries.
7
Anti-Fragility: Break It, Fix It Forever
When a problem surfaces, we solve it at the root—emerging stronger than before. We don’t patch issues repeatedly; we eliminate them for good.
8
Take Risks, Let It Ride
We look for asymmetric risk-reward—small downside, major upside. We encourage entrepreneurial swings that can yield exponential returns.
9
Win or Learn
If we don’t achieve the desired outcome, we dissect it honestly. Every setback is a chance to level up, fueling our relentless improvement.
10
Demand Creation—Jedi Masters
We build compelling brands and experiences that create demand, not just capture existing interest. This is our special sauce for driving growth.
11
Problem Solvers First & Foremost
Whatever your title, your core role is to solve problems. We leverage automation, AI, and innovation so our people can tackle truly meaningful challenges.
12
Share the Wins
Financial rewards, equity, and bonuses go hand-in-hand with meaningful contributions. We want everyone to feel the thrill—and reap the benefits—when our initiatives succeed.
13
1 + 1 = 11
Synergy among hungry, creative individuals leads to exponential impact. Our collaborative spirit aims to multiply strengths, not just add them.