Apply

The New Way Build

Rebuild your business AI-first.

Every company now has to rebuild and restructure AI-first. This is the new way to build. I pull all your data and hand back the complete plan, plus the agents and skills that run your Google Ads, Meta Ads and the whole marketing funnel and make changes with your approval. They learn and improve on their own, every week. Then you get a personal one-on-one call with me.

Apply for the Build

Limited spots remaining14-day money-back guarantee.

Designed for businesses doing $1M+.

The New
Way Build

  1. Pull
  2. Plan
  3. Deploy

How the Build works

Pull the data. Hand back the plan. Deploy the agents.

  1. 01

    Pull

    I connect your data, read-only: Shopify, Xero, Meta, Google Ads, Google Analytics, Klaviyo and your CRM. About 15 minutes. Skip any tool you don't use. Nothing to export. I can see everything and change nothing.

  2. 02

    Plan

    I hand you the complete rebuild plan. What every customer is worth, where the funnel leaks, and the first domino in dollars. You and I go through it on a personal one-on-one call.

  3. 03

    Deploy

    Agents and skills that run your Google Ads, Meta Ads and the full funnel. They make changes with your approval. You grant that write access, and you can remove it any time. They learn and improve every week. Every Monday: CAC to LTV, spend and orders against last week.

This is how I run my own businesses

Simon Beard on stage

Founder

  • Culture Kings logo
  • Creator Army logo
  • One Life Club logo

Who it's for

Designed for businesses doing $1M+.

Not for you

Not for you if you're pre-revenue, or if you want someone to tell you everything's fine.

Pull

The pull is read-only.

Meta says one thing. Shopify says another. Xero says a third. I cross-check them so you see what's really happening. Skip any tool you don't use. Nothing to export. I can see everything in that pull and change nothing there.

Most founders are guessing.

You know your revenue and your ad spend. Ask which customers make you money, or what's capping growth, and the answer is usually a hunch. An AI rebuild on a hunch just makes the wrong fix faster.

Guessing is expensive. You fund the wrong fixes and miss the real one.

The 5 questions it answers

  1. 01Who are your best customers?
  2. 02Who are your worst customers?
  3. 03Which customers lose you money?
  4. 04Where does your funnel leak?
  5. 05What's the first domino to push?

CAC to LTV

What a customer is really worth.

Media CAC flatters you. It leaves out everything else you pay to win a customer. I put the full cost next to the gross profit that customer brings in over a year. That ratio is in the plan, and the Monday scoreboard keeps it current.

Profit over full cost. That's the ratio that counts.

2.5x

Customer split

Your best and worst customers.

Some customers make you a fortune. Some cost more to win than they'll ever spend. Find more of the best. Stop paying for the worst.

Best15% of customers9.3x
Cost A$70
Value A$650
Average45% of customers3.1x
Cost A$100
Value A$305
Worst26% of customers1.1x
Cost A$130
Value A$140
Money-losing14% of customers-A$100 each
Cost A$160
Value A$60

The bottom 14% hand back 15% of profit.

Best Average Worst Losing

The full funnel

Where your funnel leaks.

Every stage from the dollar you spend to the second order, each one sized. Spend A$600,000 on ads over 12 months.

  1. Impressions20,000,000

    Measured.

  2. Clicks300,000

    1.5% of impressions. Leak A$70k against 1.55% in your best months.

  3. Product views240,000

    80% of clicks. Tracking double-counts, so this stage is unreliable.

  4. Add to cart24,000

    10% of views. Leak A$210k against 11% in your best months.

  5. Checkout12,000

    50% of carts. Leak A$420k against 60% in your best months.

  6. First order7,500

    62.5% of checkouts. Leak A$252k against 70% in your best months.

  7. Second order1,500

    20% of first orders. Leak A$63k against 27% in your best months.

Not measured:

I mark what I can't see, so nobody decides on it.

First domino

Finding the first domino.

One leak costs more than the rest. Push it and everything after it moves. The plan names that leak in dollars. The agents track it from there.

A$420K

a year in gross profit. Upper bound A$630K.

Left to right: checkout rate, first orders, repeat orders, cash for stock, room to grow.

Apply for the Build

Limited spots remaining

The constraint

Spend more on ads and output stays where it is.

A business grows only as fast as its slowest stage. Find that one. Fix that one. The cap is stock and cash, at 1,000 orders a month.

Left to right: demand, conversion, stock and cash (the short yellow bar), fulfilment, service. Hatched area is capacity you pay for and can't use. Output is capped at 1,000 orders a month.

Spend more on ads?

Output stays at 1,000. You pay more for the same orders.

Free up cash for stock?

Output can climb to 1,700 before fulfilment becomes the next limit.

Find the constraint first. Then everything else works harder.

What you walk away with

What you walk away with.

  • Your best, worst and money-losing customers.
  • What each one costs to win, and what it's worth.
  • Every stage of your funnel, with each leak sized.
  • Your first domino, in dollars, with an upper bound.
  • The first steps I'd take if I owned it.
  • Agents and skills that run Google Ads, Meta Ads and the full funnel.
  • A personal one-on-one call with me to go through it all.

Your own agent skills.

Installed on your data. They run Google Ads, Meta Ads and the full funnel, and learn from the numbers every week. Your team runs them.

Scoreboard

Every Monday: CAC to LTV, spend and orders against last week.

Leak Watch

Flags any stage that slips below your best months.

Customer Split

Re-runs best, worst and money-losing groups each month.

Domino Tracker

Tracks the one metric you're fixing and tells you when it's moved.

Apply for the Build

Limited spots remaining14-day money-back guarantee.

14-day money-back guarantee.

Questions.

What is the Build, and what happens on the call?

You apply, then connect read-only. About 15 minutes. I pull the data and hand you the complete rebuild plan. On a personal one-on-one call with me we go through the plan and the first domino. Then the agents get to work.

What access do I give, and how?

Connecting the data is read-only: Shopify, Xero, Meta, Google Ads, Google Analytics, Klaviyo and your CRM. Skip any you don't use. Nothing to export. My team sends the exact clicks for each tool and helps if one gets stuck. You grant write access for the agents, and you can remove it any time.

Is this one-off, or an agency?

This is a one-off, not an agency retainer. You keep the plan and the agents. Your team runs them. Zero obligation to anything else after.

What does it cost, and can I talk to someone first?

14-day money-back guarantee. You apply, connect read-only, and the next conversation is the personal one-on-one with me.

Am I a fit?

Designed for businesses doing $1M+. You spend real money on Meta or Google ads, and your books are in accounting software. E-commerce and service businesses both fit, if the numbers are in the tools. Not for you if you're pre-revenue, or if you want someone to tell you everything's fine.

Is my data safe?

Connecting the data is read-only. The agents run Google Ads, Meta Ads and the full funnel and make changes with your approval. You grant that write access, and you can remove it any time. Everything stays between me and my team. We'll remove access and delete anything we hold whenever you ask.

What happens after?

You leave with the plan and the agents running on your data. They keep score every Monday and improve every week. Your team runs them. If you want help after that, ask. There's no obligation to anything else.

I already have an agency.

Media CAC flatters you. It leaves out the rest of what you pay to win a customer. I cross-check Meta against Shopify and Xero, so the number isn't the one the agency marks itself.

Will I just get a long report?

Straight answers, not a 60-page report. You get the complete plan, the first domino in dollars, and the agents and skills your team runs.

How often do I see the numbers?

Every Monday. CAC to LTV, spend and orders against last week. The agents improve from those numbers every week. Leak Watch flags a stage that slips. Customer Split re-runs the groups each month.

How long does connecting take?

About 15 minutes. Once your data is in, you book the one-on-one with me.

Ready when you are.

  1. 01

    Apply. Tell me about the business and where you think it's stuck.

  2. 02

    Start the Build. Connect read-only and book your one-on-one call with me.

Find the domino. Fix it. Go again.

Apply for the Build

Limited spots remaining

Step 1 of 7

Apply for the New Way Build.

We'll email you about the Build. Unsubscribe anytime.

Revenue in the last 12 months?

Submit your application.

© 2026 beard.com · Privacy · Terms

Limited spots remaining

Apply for the Build