The New Way Build
Every company now has to rebuild and restructure AI-first. This is the new way to build. I pull all your data and hand back the complete plan, plus the agents and skills that run your Google Ads, Meta Ads and the whole marketing funnel and make changes with your approval. They learn and improve on their own, every week. Then you get a personal one-on-one call with me.
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Designed for businesses doing $1M+.
The New
Way Build
How the Build works
I connect your data, read-only: Shopify, Xero, Meta, Google Ads, Google Analytics, Klaviyo and your CRM. About 15 minutes. Skip any tool you don't use. Nothing to export. I can see everything and change nothing.
I hand you the complete rebuild plan. What every customer is worth, where the funnel leaks, and the first domino in dollars. You and I go through it on a personal one-on-one call.
Agents and skills that run your Google Ads, Meta Ads and the full funnel. They make changes with your approval. You grant that write access, and you can remove it any time. They learn and improve every week. Every Monday: CAC to LTV, spend and orders against last week.
This is how I run my own businesses

Founder

Who it's for
Not for you
Not for you if you're pre-revenue, or if you want someone to tell you everything's fine.
Pull
Meta says one thing. Shopify says another. Xero says a third. I cross-check them so you see what's really happening. Skip any tool you don't use. Nothing to export. I can see everything in that pull and change nothing there.
You know your revenue and your ad spend. Ask which customers make you money, or what's capping growth, and the answer is usually a hunch. An AI rebuild on a hunch just makes the wrong fix faster.
If the leak is after the click, more ads cost more. Your agency can be right about its own report and still miss the leak.
Some make you a fortune. Some cost more to win than they ever spend.
The real constraint is usually somewhere you're not looking.
Guessing is expensive. You fund the wrong fixes and miss the real one.
CAC to LTV
Media CAC flatters you. It leaves out everything else you pay to win a customer. I put the full cost next to the gross profit that customer brings in over a year. That ratio is in the plan, and the Monday scoreboard keeps it current.
Profit over full cost. That's the ratio that counts.
2.5x
Customer split
Some customers make you a fortune. Some cost more to win than they'll ever spend. Find more of the best. Stop paying for the worst.
The bottom 14% hand back 15% of profit.
The full funnel
Every stage from the dollar you spend to the second order, each one sized. Spend A$600,000 on ads over 12 months.
Measured.
1.5% of impressions. Leak A$70k against 1.55% in your best months.
80% of clicks. Tracking double-counts, so this stage is unreliable.
10% of views. Leak A$210k against 11% in your best months.
50% of carts. Leak A$420k against 60% in your best months.
62.5% of checkouts. Leak A$252k against 70% in your best months.
20% of first orders. Leak A$63k against 27% in your best months.
Not measured:
I mark what I can't see, so nobody decides on it.
First domino
One leak costs more than the rest. Push it and everything after it moves. The plan names that leak in dollars. The agents track it from there.
A$420K
a year in gross profit. Upper bound A$630K.
Left to right: checkout rate, first orders, repeat orders, cash for stock, room to grow.
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The constraint
A business grows only as fast as its slowest stage. Find that one. Fix that one. The cap is stock and cash, at 1,000 orders a month.
Left to right: demand, conversion, stock and cash (the short yellow bar), fulfilment, service. Hatched area is capacity you pay for and can't use. Output is capped at 1,000 orders a month.
Output stays at 1,000. You pay more for the same orders.
Output can climb to 1,700 before fulfilment becomes the next limit.
Find the constraint first. Then everything else works harder.
What you walk away with
Installed on your data. They run Google Ads, Meta Ads and the full funnel, and learn from the numbers every week. Your team runs them.
Every Monday: CAC to LTV, spend and orders against last week.
Flags any stage that slips below your best months.
Re-runs best, worst and money-losing groups each month.
Tracks the one metric you're fixing and tells you when it's moved.
Limited spots remaining14-day money-back guarantee.
You apply, then connect read-only. About 15 minutes. I pull the data and hand you the complete rebuild plan. On a personal one-on-one call with me we go through the plan and the first domino. Then the agents get to work.
Connecting the data is read-only: Shopify, Xero, Meta, Google Ads, Google Analytics, Klaviyo and your CRM. Skip any you don't use. Nothing to export. My team sends the exact clicks for each tool and helps if one gets stuck. You grant write access for the agents, and you can remove it any time.
This is a one-off, not an agency retainer. You keep the plan and the agents. Your team runs them. Zero obligation to anything else after.
14-day money-back guarantee. You apply, connect read-only, and the next conversation is the personal one-on-one with me.
Designed for businesses doing $1M+. You spend real money on Meta or Google ads, and your books are in accounting software. E-commerce and service businesses both fit, if the numbers are in the tools. Not for you if you're pre-revenue, or if you want someone to tell you everything's fine.
Connecting the data is read-only. The agents run Google Ads, Meta Ads and the full funnel and make changes with your approval. You grant that write access, and you can remove it any time. Everything stays between me and my team. We'll remove access and delete anything we hold whenever you ask.
You leave with the plan and the agents running on your data. They keep score every Monday and improve every week. Your team runs them. If you want help after that, ask. There's no obligation to anything else.
Media CAC flatters you. It leaves out the rest of what you pay to win a customer. I cross-check Meta against Shopify and Xero, so the number isn't the one the agency marks itself.
Straight answers, not a 60-page report. You get the complete plan, the first domino in dollars, and the agents and skills your team runs.
Every Monday. CAC to LTV, spend and orders against last week. The agents improve from those numbers every week. Leak Watch flags a stage that slips. Customer Split re-runs the groups each month.
About 15 minutes. Once your data is in, you book the one-on-one with me.
Apply. Tell me about the business and where you think it's stuck.
Start the Build. Connect read-only and book your one-on-one call with me.
Find the domino. Fix it. Go again.
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Step 1 of 7
Honestly, this probably isn't the right fit right now. I drop free content every day on Instagram, X and LinkedIn, so follow along there.
Keep grinding. If I could give you one piece of advice, make sure your action-to-knowledge ratio is 80% action and 20% learning, not the other way round. That's a common mistake I see.
Simon
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