Head of Content & Creative
Location: Surfers Paradise, Gold Coast QLD
Duration: Full time
Salary: $100,000 - $130,000 + KPI bonus
Snapshot of the Role
Build a 50-piece-per-week media engine, launch a flagship podcast, and make Simon Beard the go-to voice for Australia’s next-gen entrepreneurs.
We already have editors, designers, dashboards, gear—even a brand-new studio on the Gold Coast.
What we don’t have is one owner who can knit it all together, turn raw footage into a 50-piece weekly cadence, and convert that attention into deal flow for Beard.com.
If you’ve scaled a founder-led brand (or podcast) from obscurity to ubiquity—and you love high-performance health, breakthrough tech, and purpose-driven business—read on.
Day-to-day
Manage end-to-end podcast production (guest booking → clip repurposing).
Design “containers” that capture Simon in flow (marathon prep, Kings-Club-style Q&As, board-meeting BTS).
Run the 70 / 20 / 10 content board; deliver 10 % wild-card experiments each month.
Track the only metric that matters—followers per post—and course-correct fast.
Build and coach a remote creative pod (PH editors + local shooters).
Launch DM-keyword & email automations that push warm fans into deal-interest funnels.
Guard the brand voice: pro-entrepreneur, anti-dinosaur-corporate, radically transparent.
What Does Success Look Like?
Simon records ~4 h per week; the right audience feels like he is all over online.
He’s recognised as Australia’s leading voice for next-gen entrepreneurship and operating—championing health, tech, and purpose, miles apart from dinosaur corporate culture.
Followers watch him walk the talk: hybrid-athlete training, marriage & family leadership, building brands with his kids.
Beard.com’s inbox overflows with founders, creators, and elite operators who already align with those values.
You’ll Bring
Must-haves
Proven record scaling a founder brand from <100 k to 500 k+ followers or driving a podcast to 100 k+ downloads in ≤12 months.
Hands-on producer—comfortable with DSLRs, Rode/SM7B, Riverside/Zoom, lighting.
Equal parts creative & data-driven: can craft a 10-word hook, then audit a KPI sheet.
Managed a distributed team of editors/contractors and held them to scorecards.
Lives on (or willing to relocate to) the Gold Coast with flexibility for travel.
Nice-to-haves
Experience inside PE / VC, high-growth e-com, or creator education.
Familiarity with AI post-production tools (OpusClip, Descript, ElevenLabs).
Ready to appear on camera as occasional co-host or hype voice.
Network of Aussie shooters/editors you can tap on day 1.
What’s on Offer
Salary: Approx. A$100k - A$130k base (commensurate with experience) + performance bonus (up to 30%).
Flexibility: Hybrid role with Gold Coast office access and monthly strategy days in-person.
Impact: High-autonomy environment with direct collaboration with the founder.
How to Apply
We value initiative and going above and beyond - so instead of just clicking "Apply Now," we invite you to demonstrate your strategic thinking and practical experience.
Email [email protected] and include:
Shoot a 60-sec Loom: “If I had Simon’s archive tomorrow, here’s the first asset I’d publish—and why.”
Attach links to 2–3 brands or shows you’ve scaled (with numbers).
Include a concise CV/portfolio PDF.
We're looking for someone analytical, ambitious, and passionate about driving growth through creator-led storytelling. If that's you, let's talk.
