Head of Demand Creation & Growth

Location: Surfers Paradise, Gold Coast QLD

Duration: Full time

Salary: $220,000+

Snapshot of the Role

  • Full-Funnel Ownership: Paid media, lifecycle automation, CRO, analytics.

  • Creator Content Machine: Source and manage creators; scale UGC production through AI-powered content clipping.

  • Team Leadership: Lead a remote execution team based in the Philippines (media buyer, video editor, retention specialist, influencer coordinator).

  • Budget Responsibility: Manage and confidently scale daily spend of $100–200k, optimising based on performance metrics.

  • Growth Accountability: Present clear monthly reporting on CAC, LTV, MER and overall growth insights.

What Does Success Look Like?

  • Growth Metrics: Achieve and maintain an LTV/CAC ratio greater than 3, meeting clear revenue and profitability milestones.

  • Team Excellence: Build and lead a high-performing team that operates autonomously and consistently delivers exceptional results.

  • Lifecycle Mastery: Establish automated marketing funnels that consistently drive at least 25% incremental revenue through lifecycle channels.

  • Operational Impact: Confidently scale daily advertising spend to A$100-200k/day while maintaining key profitability benchmarks.

  • Strategic Clarity: Regularly provide actionable analytics and strategic recommendations that directly enhance Beard Capital’s growth trajectory.

You’ll Bring

  • 8+ years’ experience scaling DTC or creator-led brands to A$15–75M revenue.

  • Proven experience managing Meta and TikTok ads, with annual spend ≥ A$2M.

  • Expertise in lifecycle marketing automation (Klaviyo, Postscript).

  • Demonstrated success in running UGC and influencer marketing programs.

  • Strong analytical skills, continuous experimentation, and rapid iteration.

What’s on Offer

  • Salary: Approx. A$220k base (commensurate with experience) + performance bonus (up to 30%).

  • Flexibility: Remote-first with Gold Coast office access and monthly strategy days in-person.

  • Impact: High-autonomy environment with direct collaboration with the founder.

How to Apply

We value initiative and going above and beyond - so instead of just clicking "Apply Now," we invite you to demonstrate your strategic thinking and practical experience.

Email [email protected] and include:

  • A Loom video showcasing your best A$1M+ campaign and your approach to scaling.

  • A screenshot of a growth dashboard you've personally built or regularly use to drive decisions.

  • A brief 90-day action plan detailing how you'd launch a new brand using creator-driven content strategies.

We're looking for someone analytical, ambitious, and passionate about driving growth through creator-led storytelling. If that's you, let's talk.

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