Head of Demand Creation & Growth
Location: Surfers Paradise, Gold Coast QLD
Duration: Full time
Salary: $220,000+
Snapshot of the Role
Full-Funnel Ownership: Paid media, lifecycle automation, CRO, analytics.
Creator Content Machine: Source and manage creators; scale UGC production through AI-powered content clipping.
Team Leadership: Lead a remote execution team based in the Philippines (media buyer, video editor, retention specialist, influencer coordinator).
Budget Responsibility: Manage and confidently scale daily spend of $100–200k, optimising based on performance metrics.
Growth Accountability: Present clear monthly reporting on CAC, LTV, MER and overall growth insights.
What Does Success Look Like?
Growth Metrics: Achieve and maintain an LTV/CAC ratio greater than 3, meeting clear revenue and profitability milestones.
Team Excellence: Build and lead a high-performing team that operates autonomously and consistently delivers exceptional results.
Lifecycle Mastery: Establish automated marketing funnels that consistently drive at least 25% incremental revenue through lifecycle channels.
Operational Impact: Confidently scale daily advertising spend to A$100-200k/day while maintaining key profitability benchmarks.
Strategic Clarity: Regularly provide actionable analytics and strategic recommendations that directly enhance Beard Capital’s growth trajectory.
You’ll Bring
8+ years’ experience scaling DTC or creator-led brands to A$15–75M revenue.
Proven experience managing Meta and TikTok ads, with annual spend ≥ A$2M.
Expertise in lifecycle marketing automation (Klaviyo, Postscript).
Demonstrated success in running UGC and influencer marketing programs.
Strong analytical skills, continuous experimentation, and rapid iteration.
What’s on Offer
Salary: Approx. A$220k base (commensurate with experience) + performance bonus (up to 30%).
Flexibility: Remote-first with Gold Coast office access and monthly strategy days in-person.
Impact: High-autonomy environment with direct collaboration with the founder.
How to Apply
We value initiative and going above and beyond - so instead of just clicking "Apply Now," we invite you to demonstrate your strategic thinking and practical experience.
Email [email protected] and include:
A Loom video showcasing your best A$1M+ campaign and your approach to scaling.
A screenshot of a growth dashboard you've personally built or regularly use to drive decisions.
A brief 90-day action plan detailing how you'd launch a new brand using creator-driven content strategies.
We're looking for someone analytical, ambitious, and passionate about driving growth through creator-led storytelling. If that's you, let's talk.
