Skill Stack
Sales, short-form video, media buying, creative reading and full-stack execution.
Beard Capital
Find your next stage of growth.
Built by Simon Beard, founder of Culture Kings. Operator-led audits, demand creation, AI, content and international expansion for consumer brands that already have proof.
$600MCulture Kings exit valuation
FounderCulture Kings
500+One Life Club founders
13 yrsMarket stall to global brand
8+Operating companies
The new model
Not advice. Underwriting.
Traditional advisors sell advice.
Traditional agencies sell services.
Traditional PE buys EBITDA.
Beard Capital builds the machine.
The public front door is simple: start with the free Growth Roadmap or apply for a paid audit if the upside is serious.
The operating view
01Demand creation. Content and creative that make the market care before it starts searching.
02Growth Flywheel. A diagnostic map that shows which level the founder is actually operating at.
03International expansion. Country contribution modelling before the brand spends money guessing.
Free front door
Find the level you are actually at.
The Growth Flywheel is not a generic PDF. It is a diagnostic that tells a founder the real constraint in front of them.
Founder Force
The founder is still the main source of sales, belief and momentum.
Demand Builder
The market starts to care because content, offer and distribution line up.
Sales Multiplier
Traffic, sales process and offer quality convert attention into revenue.
Operator Bottleneck
The business has grown past the founder's personal operating bandwidth.
Brand Moat
Product, experience, word of mouth and organic momentum start compounding.
Capital Allocator
Post-liquidity decisions across capital, time, reputation, health and family.
Paid audit
Your brand works. Can it go global?
Most brands do not have an international problem. They have a contribution-margin problem. Freight eats the margin. Duties break the offer. Ads scale the loss. The audit finds that before you spend into a broken market.
Snapshot
$5K
International readiness audit
- Brand, product-market fit and ad account snapshot
- Top country and top SKU recommendation
- Channel potential across Meta, TikTok, TikTok Shop, AppLovin and X
- Top 3 opportunities, top 3 blockers and recommended next step
Underwriting
$10K
Full international expansion package
- Full ad account, creative and content resonance audit
- Country contribution model and SKU launch list
- AOV, upsell, landing page, email and 30-day media plan
- Deal structure recommendation and strategy call with Simon
The scorecard
You get the upside map.
The output is not a vibe check. It is a founder-level view of where the growth is, where the business leaks, and what Beard Capital would do first.
Brand heat82/100
Content depth74/100
International margin68/100
AOV upside41/100
Landing page maturity35/100
Deal fit88/100
Start here
Choose the next door.
Start with the free roadmap, request the audit, join the founder community, or look at open roles inside the operating group.
Free Growth Roadmap
Find the level you are actually at and the constraint in front of you.
International Expansion Audit
For consumer brands with revenue, content, margin and trapped overseas upside.
One Life Club
The founder community for operators building at the intersection of AI, growth and performance.
Jobs
Open roles across Beard Capital. The live role is AI Orchestrator for the internal operating stack.
Invest
Submit events, consumer brands and experience-economy opportunities for review.
Beard Capital
If the upside is serious, start with the numbers.
Get the free roadmap if you need clarity. Apply for the paid audit if your brand already has product-market fit and international might be sitting in the business.